Access Golf Philosophy: The power of the Access Golf brand, combined with creative, innovative sales and marketing efforts, are key components of profitability.
Access Golf’s brand-building efforts have had a powerful impact on Pacific Northwest golfers, as Access Golf’s marketing experts have developed a database of thousands of golfers that is designed to target them with a precision and depth of reach unequaled in the industry. Our focus on building strong Men’s and Ladies club programs through innovative and member driven savings throughout our product mix gives Access Golf a competitive advantage against those in the marketplace who view a tee time as a commodity. Access Golf utilizes customized public relations, advertising, and targeted email campaigns for individual golf facilities geared to capture the local market. Frequency-based marketing efforts such as Access Golf Club and Platinum Golf Club, all serve to maximize revenues at facilities in the Access Golf portfolio.
Access Golf spends more money on advertising than any other golf course company in the Pacific Northwest. Over the past number of years we have generated personal relationships among the major influences of television, radio and print media. Our position in the market has enabled us to develop a relationship with Sports Radio 950 KJR (the #1 sports radio station in the market) KOMO 1000/Mariners Radio which was carried the number #1 listener ship amongst golfers (Media Audit) Access Golf also has a 1 year deal with Golf Washington Magazine as well as Pacific Northwest Golf Magazine.